Experience and expertise in foods

Anthonie Stal

The Heart

  • Born 1953. Married. 4 Children
  • Dutch. Resident in The Netherlands
  • Languages: Dutch, English, German, Spanish
  • Hobbies: Modern & Contemporary Art, Golf, Cooking
  • Favourite Cuisine: Thai and Italian

The Head

  • Studied mathematics and business-administration in Karlsruhe and Freiburg
  • Senior Executive Programs at Harvard and Wharton Business Schools
  • Boardtraining at CMI ( Belgium ) and Board Academy ( NL )
  • Marketing and Sales career at Unilever Foods across Germany, The Netherlands, Venezuela and Colombia

The Hands

  • Marketing manager Tea, Frozen Foods, IceCream Unilever Germany
  • Marketing and Sales Director Unilever Meat Group ( NL )
  • Chairman Unilever de Venezuela
  • Senior Vice President Unilever global culinary category
  • Chairman Unilever Bestfoods NL
  • President Global Marketing Foods Unilever
  • Group Vice President Foods Unilever Europe
  • Non Executive Chairman Bakkersland bv, NL
  • Non Executive Director Gategroup AG ( CH ), Verkade ( NL ),
  • Neumann Coffee Group ( Ger ), FranzWiltmann ( Ger ), Global Green ( India ), Gallo Worldwide ( Portugal ), UnileverJeronimoMartins (Portugal)

Achievements

  • Managed Unox, Lipton, Iglo, Langnese brands in Germany
  • Built Ice Cream business across Ecuador, Venezuela and Colombia
  • Developed first global Unilever Culinary Strategy
  • Developed and implemented Culinary habits and attitudes studies  in China, Thailand, Mexico
  • Lead the Unilever marketing team in the Bestfoods acquisition
  • Merged Unilever and Bestfoods in The Netherlands
  • Turned around the Unilever Margarine Business in Europe to growth
  • Lead the restructuring programme of Unilever Europe

Anthonie Stal
m +31(0)6 53 15 58 06
e stal@thefoodstrategists.com

Mark Goedhart pijl groen