Our approach

Do you need a different approach to strategy ?
We are proud to introduce our new initiative: thefoodstrategists: the two analytical heads, the two passionate and creative hearts and the four pragmatic hands of Anthonie Stal and Mark Goedhart.

Do you need more consultants? Don’t you already have too many? Aren’t they all one and the same?

We are different.
You have probably worked with numerous consultants. But you might also have had the feeling that they learned as much from you as you learned from them. You might also have experienced that it took them quite a while to familiarize themselves with your business. Our experience will help us to work faster and with more in-depth knowledge.  We have both spent most of our professional lives in the foods industry and we would like to share this experience with you.

It’s all about experience.
And we bring a lot to the table: First of all we know the foods industry from the inside out. We know what good and bad strategies look like, how to avoid unnecessary failures and create sustainable success.
Second, we have learned that most successful operations are lead by bonded teams. We know what a good team looks like and how to build commitment for new directions.  
And third, we bring functional experience in the areas of marketing, sales, finance and logistics.
 
What's in it for you ?
Through our experience and expertise we can work faster and don't take up a lot of your time because we know the environment that you work in. Through co-creation we make sure that your team owns the strategy and will implement it with engagement and passion.