Outside in - Inside out

Our process

Our process follows the following steps:

  • Establish current reality through interviews and small group sessions with your team
  • Co-create the strategy, apply focus and define priorities with your team
  • Develop ownership and commitment in your team
  • Identify and recommend how to deal with blockers and breakers
  • Develop an action plan ( Strategy into Action ) to create momentum for implementation and mobilisation of people

 

the Head (content)

pijl naar beneden

the Heart (co-creation)


pijl naar beneden

the Hands (commitment)


 
 
And is guided by key questions.

The key questions

The 5 C Questions (outside in)

  • Which Categories do we compete in
  • What do our Consumers want
  • How do we serve Customers needs
  • Which Competitors do we face
  • What Competencies do we need



The 5 Business Health B’s (inside out)

  • the Brands and their 7 P’s
  • the Business model
  • the Beliefs (vision, values, priorities) 
  • the Asset Base (costs, investments, systems)
  • the People on the Bus